Post by account_disabled on Mar 9, 2024 4:20:48 GMT -5
Nor can it be thought that brands are belittled or denigrated, it can be understood that what Shakira did reflects the spirit or feelings of the public towards these brands. The Importance of Timing and Reading Context Beyond the value of the mention, spontaneous prominence constitutes a communication opportunity worth exploiting to increase awareness and even boost sales. However, two different approaches have been observed: Rolex and Ferrari, both of which have a global corporate image on and and are not specific to the Spanish market, have chosen to remain silent, perhaps in order to maintain a certain tone of inaccessibility, in line with what they do status of luxury brands.
On the other hand, speeches from Renault and in the case of the watch manufacturer responded and collaborated on social networks through meme tweets and graphics; in the case of the car company, the Uruguay Mobile Number List song was also mentioned. The timing can be considered right in such situations and constitutes key when resolving unforeseen reputational situations such as those that occurred. Agility is fundamental. Every brand must be prepared for unexpected reputational issues that may arise. Responses are planned and prepared, they are part of the workflow and are not inspired by the community manager, รก explains the Chief Digital Officer, in conversation.
Said agility goes beyond communication and is also reflected in concrete actions, in this case by Gerard Pique in the context of what happened, within the framework of the King's League, by the former initiated by a football player. On the Casio side, it can be seen how he distributed watches of the brand among his colleagues, while on the Renault side, Pique was seen arriving at the scene in a car. Furthermore, both brands chose to have a sense of humor in their reactions, which is a result of reading the context and analyzing the audience's perception.
On the other hand, speeches from Renault and in the case of the watch manufacturer responded and collaborated on social networks through meme tweets and graphics; in the case of the car company, the Uruguay Mobile Number List song was also mentioned. The timing can be considered right in such situations and constitutes key when resolving unforeseen reputational situations such as those that occurred. Agility is fundamental. Every brand must be prepared for unexpected reputational issues that may arise. Responses are planned and prepared, they are part of the workflow and are not inspired by the community manager, รก explains the Chief Digital Officer, in conversation.
Said agility goes beyond communication and is also reflected in concrete actions, in this case by Gerard Pique in the context of what happened, within the framework of the King's League, by the former initiated by a football player. On the Casio side, it can be seen how he distributed watches of the brand among his colleagues, while on the Renault side, Pique was seen arriving at the scene in a car. Furthermore, both brands chose to have a sense of humor in their reactions, which is a result of reading the context and analyzing the audience's perception.